Category Archives: Business and Technology

Calculate Potential Market Share Size for a New Product or Service

“How did the product manager get leadership interested in that new product idea?” “He showed them a billion-dollar total addressable market!” Product managers use eye-catching market-sizing estimates of the total addressable market to gain executive interest and approval of their new product or service ideas. Although this approach can garner attention, it is just as […]

Wireless Carriers Caught Playing Fast and Loose With Location Data

AT&T, T-Mobile and Sprint have sold access to subscribers’ real-time location data to aggregators, which in turn have sold it to about 250 bounty hunters and related businesses, Motherboard reported Wednesday. In some cases, the data allowed users to track individuals to their specific locations inside a building. Some companies made thousands of location requests […]

A Data and Analytics Leader’s Guide to Data Literacy

Imagine an organization where the marketing department speaks French, the product designers speak German, the analytics team speaks Spanish and no one speaks a second language. Even if the organization was designed with digital in mind, communicating business value and why specific technologies matter would be impossible. That’s essentially how a data-driven business functions when […]

The Recipe for a Digital Workplace

A digital workplace enables new, more effective ways of working; raises employee engagement and agility; and exploits consumer-oriented styles and technologies. It is based on the assumption that engaged employees are more willing to change roles and responsibilities and embrace new technology, enabling organizations to capitalize on the creativity of their workforce and deliver better […]